Ebony Magazine began in 1945 to showcase middle-class black lifestyles to combat the typically negative depictions of black people in the media. Ebony used Life magazine as a model to depict the goings on and glamours of black middle-class life. Its founder, John H. Johnson, increased the magazine's popularity by warming it up to corporate advertisers arguing that black consumers would patronize brands representing black people. The magazine also contained articles on African American history, in addition to pieces on lifestyle, which helped bring black history and its figures into the light within overall American history.